3min chapter

Product Thinking cover image

Our Best Advice on Strategy and Roadmaps

Product Thinking

CHAPTER

The Future of Marketing

"We're assuming that we can predict the future. We know when things are going to release, we don't," he says. "How many hours a week do engineers waste trying to estimate things that are impossible to estimate? I wish we would just acknowledge, it'll release when it's ready." Instead of talking about a list of features on their roadmap, companies should talk about what they're working on right now.

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