Netflix's Metrics and Market Maneuvers

This chapter explores Netflix's innovative strategies and challenges within the streaming landscape, focusing on its approach to viewership metrics and engagement. It critiques the reliability of Netflix's self-reported data, particularly high-lighting issues with their two-minute view count comparison to industry standards. Additionally, the chapter touches on Netflix's plans to integrate gaming into its service amid competitive pressures, as well as commentary on cultural phenomena like 'Squid Game.'