The Best One Yet cover image

⚾ “Bodyslam Baseball Cards” — Fanatics’ wrestling move. Elizabeth’s Theranos prison. Toyota’s muda mojo.

The Best One Yet

00:00

The New York Dragons Jersey

Fanatics is the sports apparel start up of startups. It's worth 29 billion dollars with a b, because back in the nineties, fanatics focused on e commerce. Fanatics took on nike, adidas and rebox in the sports jersey apparel. And now fanatics is the official partner like just about every single major sports leage for fan merchandise. But this week, fanatics pulled a move straight out of the squared circle. They are buying top tops for a fraction of what it used to be worth before it was dumped by majorly baseball.

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