The Laws of Human Nature

I like to understand what makes people tick and people are irrational. The real answer or why they're doing something isn't what they say, so you've got to figure that out. I think it's important to try and learn about humans. Then find a couple of things. You mentioned Chris Saka, who can probably move on from him. Guy Spears,. Richard Koch and Seth Godin. Do you want to talk about those guys? Yeah, of course. So yes, you have a new book, my friend. And as I spent the last 11 years keeping you up at dinner dinners we wanted to share some of the Lessons We've Learned From Other People. As you start your