Emma Blomkamp 'The Evolution of Co-Design'
The Human Centered Design Podcast (Premium)
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Co Design
Co design is a form of social marketing that aims to change people's behavior. It was developed by Melbourne-based agency am in partnership with their sister agency, munity lebel. The two agencies were able to work closely together on projects like the one called behind the wheel which aimed to stop young people from driving without licenses. Am co designed the whole way through the project so they could focus on what worked for them and not just how it would look elsewhere.
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