
How Vitaly Grew Without Relying on Ads
Shopify Masters
00:00
Tiktok - The Wild West of Brand Building
We're just entering the aera of ti talk. inster graham in 20 15 was an absolute, you know, the wild west of brand building with so much opportunity. I think tiktok is absolutely that to day. We ran a campaign with vitali recently where, ah, we just rebranded and launched this new logo that we call the gliff. And we posted these all on tic talk an reels, and a couple of themwents superviral. They drove over 11 million views across both platforms on these found footage am tick toks and reels. Then we just plugged those clips that went viral straight into paid and a found that am the stuff
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