Steve Sanders: The Real Estate Branding Masterclass
Context with Mike DelPrete
00:00
Zillow's Branding Evolution and Market Impact
This chapter explores the transformation of Zillow's branding and marketing strategies, particularly during its shift to the iBuying initiative. It emphasizes the crucial role of brand equity in shaping consumer perceptions and addresses the challenges such brands face in new markets. The discussion offers insights into how effective branding can influence real estate decisions and provides guidance for smaller companies to enhance their brand identity.
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