Leaning Into Your Principles

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Sally Krawczyk, CEO and co-founder of Ellevest, faced with a terrible choice at the start of the pandemic. She knew that retaining staff was a big risk to the company's survival. But she leaned into her principles as a founder in order to accept massive risk. Bob Safian: Helping your team understand risk is not just better for you, it's better for them.

Taking risks can be the catalyst for immense scale or dire straits. Avoiding taking any risks at all leads to stagnancy and empowered competitors. The key is to know which risks are worth taking, and when and how to take them. This episode highlights the best conversations we’ve had recently about taking advantage of risk and how fortune favors the brave.

Featuring New Georgia Project’s Stacey Abrams, Care.com’s Sheila Lirio Marcelo, Bankable Productions & SMiZE Cream’s Tyra Banks, MetricStream’s Shellye Archambeau, Moderna’s Stéphane Bancel, Digital Undivided’s Kathryn Finney, Ellevest’s Sallie Krawcheck, and American Express’s Ken Chenault.

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