Defining Ideal Customer Profile for Account-Based Marketing Strategies

In this episode of Scrappy ABM, host Mason Cosby walks through building a complete account-based marketing (ABM) program for just $58/month. He outlines how to leverage free and low-cost tools like LinkedIn, podcast hosting platforms, and content editing software to target key accounts, build relationships with executives, and generate referrals.

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Best Moments:

(5:01) Identifying target accounts based on attributes like revenue, employee count, and technology stack

(6:57) Using LinkedIn to connect with executives at target accounts and book podcast interviews

(10:15) Creating an intake form and prep call to learn more about podcast guests

(13:39) Distributing clips from podcast interviews for guests to share on social media

(17:04) Following up over time on LinkedIn to stay top of mind and ask for referrals