The Snark Phenomenon in Influencer Culture

This chapter investigates the concept of snark within influencer culture, particularly focusing on audience perceptions and accountability. Through discussions on Reddit communities and personal anecdotes, the speakers analyze how snark shapes public discourse around influencers, especially during the pandemic. They reflect on the evolving landscape of content creation and the implications of trends like de-influencing and 'hate watching' on the future of the influencer economy.

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