303: Optimizing Email Deliverability for Cold Outreach with Jesse Ouellette and Vaibhav Namburi
The Predictable Revenue Podcast
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The Importance of Tracking Open Rates
Jesse: What I think from good is you really can only track and I always ask people when I see it. You'll see like, Hey, try these three things to boost your open rates. Most of the 99% of the time it's wrong. They say they're tracking how many people open their email. And that would be incorrect. It's becoming even more incorrect by the day. The more privacy, the more, you know, different things that are out there like IP, which is apples privacy. Really, obviously you're going to have to keep your domain reputation up. So that's why you wouldn't want to span people.
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