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Business, Innovation and Managing Life (September 1, 2021)

The Stephen Wolfram Podcast

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Do You Name Your Company After You?

M: I didn't want to give our company a name that was too much, oh, this is exactly what we do now. We just do something else, which mathematica or wolfan language does great. But the name kind of locks one in to a certain view of what's going on. M: If your name is on the company, you're kind of on the hook. You can't em, you know, you're, your personal brand, so to speak, is connected to the company. And if anything terrible happens and you're declared an axe murderer then that's bad for the brand of the company.

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