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The Future of Marketing and Creative Processes in an AI-Driven World

The Brave Technologist

CHAPTER

AI's Impact on Society and Marketing

This chapter examines the transformative effects of artificial intelligence on society, including shifts in employment, trust in content, and the evolution of creative processes. It highlights the need for proactive regulations to manage AI's risks and misinformation while exploring the potential of AI in enhancing marketing strategies. Moreover, it emphasizes the importance of creativity in the age of AI, advocating for hands-on experimentation to better adapt to evolving technologies.

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