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We interviewed a YouTube employee about why videos go viral
The Colin and Samir Show
The Impact of YouTube on the Creative Process
45% of people in the US would prefer to watch creators breaking down a major event than the event itself. If something big happens, I'm interested in hearing about it from Ludwig on Mokal Mail or Phil DeFranco because they're part of my community. That feels like a very substantial difference in the direction of YouTube and the direction of media that I think all creators should be thinking about.
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