#112: How to make sustainability irresistible
Green Urbanist - Sustainable Placemaking, Planning and Urban Design
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Bridging the Sustainability Gap
This chapter explores the evolution of a sustainability professional from a technical mindset to a people-centered approach, underscoring the need for effective communication and community engagement. It addresses the resistance to sustainable practices and the importance of co-creating solutions with stakeholders to overcome barriers. The conversation highlights how understanding human motivations and addressing misconceptions can enhance the acceptance of sustainability initiatives in diverse professional contexts.
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