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Ep 21 – Nick Binkley, Singer-Songwriter, Former Banking Executive

Pfeffer on Power

CHAPTER

The Importance of Branding

CNN's Jeff Yang says straight talk was a great opportunity for you to get your message out. With straight talk, I opened it up to anybody and my three requirements were open communication, accurate information and timely presented. And if you have something to say, send it to the editor of straight talk and I'll answer it. It is a very important branding exercise.

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