Introduction

Welcome back! We’re here with another episode of the Niche Pursuits News Podcast, where Spencer and Jared highlight what’s happening in SEO, content creation, website creation, and beyond. 

Listen in if you want to hear the latest about Google, SGE, unique side hustle strategies, and some weird niche sites.

The first news item this week that Spencer and Jared discuss is a recent report that says that Google’s results are getting worse. It’s based on a year-long study of product review queries.  

How did Google respond? What exactly did the study assess to come to this conclusion? And what do they consider “low quality?” Spencer and Jared have many thoughts on this topic, so tune in to find out whether they think it’s legit or not.

The next topic up for discussion is Google’s SGE. A recent article states that 94% of Google SGE links are different from organic search results. So now we have about 10 links in the SGE results plus another 10 from organic search and most are not the same. 

What does this mean for publishers? Is this good news or bad news? How does this affect you if you’re ranking first in the organic results but have an SGE pack ahead of you? And what does this mean for you if you’re not appearing in organic results? Are there 2 different standards at play here?

Talk about Google SGE continues when Spencer and Jared discuss an article about the impact of SGE by industry, which reveals that the sector most impacted by the SGE is healthcare as those queries have triggered the most responses. In contrast, finance is at the bottom of the list.

What’s interesting about the difference in performance between these YMYL niches? And what conclusions do Spencer and Jared come to as they analyze the SGE performance statistics by industry? 

As for Shiny Object Shenanigans, Spencer goes first and talks about his new YouTube channel, where all of his podcast episodes will now live. Although he was initially worried that people wouldn’t be able to find the channel, he was pleasantly surprised to see that the first episode published there got over 1200 listens in just over 24 hours.

With over 350 subscribers already, Spencer’s confident that he made the right decision to separate the channels and that people will still be able to find the podcast episodes.

When it’s Jared’s turn, he talks about a strategy he’s using for his Weekend Growth newsletter that’s allowing him to increase his agency business by providing a new service. Essentially it’s a side hustle on top of a side hustle! It’s definitely an idea that anyone with their own email list and business can adapt to their niche.

He also gives an interesting update on the Amazon Influencer Program and his family. Check out the episode to hear the latest developments.

When it comes to Weird Niche Sites this week, Spencer comes with a sub-niche of a niche with his site: The Arcade Stick. Arcade sticks can be customized and plugged in just about anywhere. The site, which is just a DR8, could be getting around 100k visitors per month, which is pretty interesting considering how niche it is, plus It’s monetized on Mediavine.

When it’s Jared’s turn, he shares a site called Emoji Combos. Although it’s in beta, it still works perfectly. This DR43 site ranks for 140k keywords and gets over a million organic visits per month. 

What unique keywords is it ranking for? How is the site monetized? And how much money do they think the site is making per month?

And that brings us to the end of another episode of the Niche Pursuits News Podcast. Now you’re caught up on all the latest SEO news and, hopefully, you’re feeling inspired and motivated to continue to work on your side hustles.

See you next Friday! 

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