The First Year and a Half of a Public Company Crisis?

In the first year that you took it over, h profits fell from 20 million dollar profit to 12. I always felt in my life, i still feel this way, that everything really desirable is too expensive. We came out with jeans that were, you know, 30 bucks. The t shirts were 15 dollars instead of maybe 25 or 30. And our first ad was, i'll never forget, we did an ad on jeans. We said, we know how to make jeans, cause i was impressed with what gap did in making jeans. So, yes, it's product marketing, advertising and having great stores. But athirty nine year old, first time i was running a public company