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Susan Joy Hassol: Communications 1.5C in the rearview. Part 2.

Wicked Problems - Climate Tech Conversations

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Introduction

This chapter emphasizes the importance of storytelling in climate change messaging and discusses the ineffectiveness of relying solely on numbers. The analogy of being on a CO2 highway is used to convey that missing emissions targets requires a change in approach rather than accepting failure, while also highlighting the importance of utilizing existing technologies and cutting emissions to combat extreme weather events and the urgency of staying below 1.5 degrees of warming.

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