Marketecture Live: Bill Wise and Grant Parker on the New Innovid
Marketecture: Get Smart. Fast.
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Navigating Ad Tech Integration
This chapter explores the dilemma clients face between opting for a cohesive tech stack or fragmented solutions in advertising. It addresses the integration of AI and automation in campaign management, emphasizing the importance of data ownership and creative optimization for better ROI. The discussion also highlights Innovid's Harmony initiative and its role in enhancing supply path dynamics while addressing agency concerns over technology transitions.
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