Simplify your Social Media Strategy with Molly Knuth
The Business Edit®
00:00
Navigating Omni-Channel Marketing
This chapter explores the evolving landscape of omni-channel marketing, focusing on the need for authenticity and meaningful engagement across social media platforms. It highlights the importance of data analysis, content repurposing, and the balance between organic and paid advertising for effective audience connection. Furthermore, the chapter addresses unique challenges faced by small-town businesses and the mindset shifts necessary to leverage digital marketing for broader outreach.
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Transcript
