Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
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Taylor: I probably wouldn't look solely at that one source without at least getting some sort of gut check on everything. The key here is that, because it leverages for party data, and there's usually modelling going on along with stitching,. There can be certain bias there at times. And so it does take some got check, in my eyes, to make sure that you're feeling confident in it.
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