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James Avery on how Kevel APIs let you build a custom ad server
Marketecture: Get Smart. Fast.
The Challenges of Forecasting for Small Advertisers
One of the big challenges in forecasting is very small advertisers and it sounds like your system probably has a lot of very small advertisers. Is that an issue or is there some way that you handle that? Yeah. We definitely had to build that in for the beginning as we're building this system, right? "It's easy to forecast a hundred advertisers. It's a lot harder to forecast 10,000 advertisers," he says. 'I remember when I was at DoubleClick 15 years ago, they sometimes joked that was the VP of random ad tech ideas'
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