2min chapter

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#20 Danny Meyer (The Transforming Power of Hospitality in Business)

Founders

CHAPTER

Building a Restaurant From Scratch

"I suppose I could have picked my favorite Chatoria in Rome and instructed Warren and Larry to just go there and simply reproduce it in New York. Other restaurateurs have done this brilliantly," he says. "That is an awesome accomplishment, but replicating something already in existence isn't where my own business or design sense has ever guided me." Here's the story of how he realized what he was doing wrong, a mistake he made and then how he fixed it.

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