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The Purchase, Carve Out, and Transformation of a Remote Software Company

Think Big, Buy Small

CHAPTER

Navigating Customer Expectations and Product Identity

This chapter examines the struggles a software company faces in managing customer expectations and the pitfalls of over-customization. It discusses the shift from a founder-driven model to a scalable, product-oriented approach, emphasizing the importance of fostering long-term partnerships while making incremental improvements. The dialogue reflects on strategies to streamline operations and align offerings with customer needs, ensuring sustainable growth in a competitive landscape.

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