How to Build Trust in a Startup

A founder tried to get health care companies to subsidize tracking bands for high school students. But the customer was too risk averse and would only consider it once lots of other companies have been successful with it. She then went to tech companies that let their employees work from home on their own hours already. This aligned with their ethos, right? It was pretty close to people on their way getting a nice coffee. The trust equation was lopsided. Companies were interested peripherally, but not ready to work deeply together just yet.