5min chapter

The Tim Ferriss Show cover image

#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

The Tim Ferriss Show

CHAPTER

Podcast Advertising - Is Athletic Greens Worth Studying?

Athletic Greens has the most methodical, quantitative, and strategic approach to podcast advertising that I have ever seen in any company. It is a high-end premium product with a very high LTV, customer lifetime value. Once someone subscribes to receive Athletic Greens, they tend to remain a Athletic Greens user. The type of product is particularly well-suited to certain types of podcasts where ad reads are host read.

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