IKEA Family Club - Get Yours Now!

In this episode, Gareth and Srini discuss the importance of owning your distribution channel. They emphasize the importance of not relying on platforms like Facebook, Twitter, or YouTube, which can change algorithms or disappear altogether. Instead, they suggest using these platforms to drive traffic to your own channels, where you have control over the data and can better understand your audience. They also discuss the importance of starting a vlog to establish trust with potential customers.

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