The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Incentives for Local Economy Boost

This chapter explores a rewards program designed to support small and minority-owned businesses by incentivizing local shopping. It examines the effectiveness of gamification techniques, community engagement, and behavioral economics in fostering consumer loyalty while also addressing public health initiatives. Examples from Akron and Tel Aviv highlight innovative strategies that balance economic recovery and community well-being.

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