Building a Content Library

Kiies: Success is 80% strategy, 20% mind set. You're not creating content; you're building a library. He says the office seinfeld made way more money in syndication and all that stuff than they did on thursday night when Seinfeld happened to eir rit the ads on that show. Kiies: People think of just creating content as if it's this sort of individual thing floating over here. And i'm so glad that when we talked about content strategy, and we talked about mine wo didn't talk about using this code or use this colar.