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The Future of Video Entertainment Media Companies
I think it's less of like Disney and you know Warner Brothers or whatever it might be and a lot more of Microsoft and Netflix right. What you're creating is the entertainment future of tomorrow, that's where you have to focus your attention. You can make the argument that there are two different industries and some capacity. The next step in that is not another film franchise it's not a TV franchise. It's not even an example that would be like moon bug with Joneson a big kids coco melon. That's really scary but I think that's necessary for a lot of these companies.