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Antitrust: Product Addiction (with Nir Eyal)

Rocketship.fm

CHAPTER

Why We Get Distracted

I found myself very distracted hat after my first book started selling well. I didn't have time to do the thing that made me successful in the first place, which was the writing and the researching. So i decided not to make that the book title, because i found, guess what, technology wasn't the problem. That there's a deeper psychology around why we get distracted, and it's not what most people think. People have been distracted since the dawn of time. If you weren't being distracted by your phone, you could be very distracted by something else.

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