2min chapter

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What’s the point of social science in a pandemic?

LSE IQ podcast

CHAPTER

Save the Nh S, Save Lives

i wrote a book on reciprocity that was published last year. The notion that people are likely to return er kind with kindness, or punish people that step out of line is fundamental to human nature. So how might that have fed into the messaging in march? Namely, and stay at home, protect the n h s, save lives. It has to be very, very simple. And if you can imbue within the message some kind of collective concern, then people might respond to that.

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