
Panera Bread Founder Ron Shaich on Fast Casual Dining
Masters in Business
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Transforming St. Louis Bread into a National Brand
This chapter explores the founder's transformational journey of the St. Louis Bread Company into Panera Bread, detailing strategic decisions that aligned with the fast-casual dining trend. It also highlights the challenges and pivotal moments in the brand's rebranding efforts aimed at achieving national prominence.
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