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Panera Bread Founder Ron Shaich on Fast Casual Dining

Masters in Business

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Transforming St. Louis Bread into a National Brand

This chapter explores the founder's transformational journey of the St. Louis Bread Company into Panera Bread, detailing strategic decisions that aligned with the fast-casual dining trend. It also highlights the challenges and pivotal moments in the brand's rebranding efforts aimed at achieving national prominence.

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