This chapter delves into the concept of cringe comedy and its diverse effects on individuals. It explores popular TV comedies such as The Office, 40 Year Old Virgin, Borat, Curb Your Enthusiasm, and America's Funniest Home Videos as examples, highlighting how some find it entertaining while others experience extreme embarrassment and cannot watch it. Furthermore, it touches upon the observation that individuals who feel vicarious embarrassment tend to possess a high level of empathy.