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Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)

Champagne Strategy

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Do You Have Monopoly Power?

Even if you do manage to make a perfect copy and it somehow works at the end of the day, if you're just copying someone else in the market, you're not really differentiating. You know, you miss those, those really subtle brand factors that I think someone who's never done that before would overlook. So yeah, I mean, I see it as well. Yeah. It's a failed strategy from the beginning to do that.

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