6min chapter

Inspiring Futures  cover image

The Current State of Social Media- Nikita Walia-Blank

Inspiring Futures

CHAPTER

Is There a New Landscape?

Rihanna: It used to just be brands were brands, and now everyone's a brand. How do you operate in a world where everyone is an influencer? She says the smart pones have displaced relevance of brands in traditional sense. Rihanna: We've got to find places in that cultural landscape where you can authentically belong.

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