Revisionist History cover image

Introducing Business History: How Free Whisky, Hot Pants and Low Fares Led to Southwest's Success

Revisionist History

00:00

Early Struggles and the $10 Late-Night Fare Innovation

Jacob and Robert recount empty flights, Lamar Muse’s cheap late-night fare experiment, and how it brought new customers to flying.

Play episode from 13:43
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app