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Regal's Origins in the Open Market
Alex, we hope that you do absolute gangbusters in the open market. Wanted to start because, again, our bread and butter historically has been B2B. We want to hear a little bit about the genesis of Regal because when you realized what was this absolute gold rush opportunity in B2C, you guys jumped right on it. Tell us a littlebit about your origins and then we'll pivot from there.