#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared a great session on building a repeatable GTM Operating System for sustainable growth, offering insight from 100 companies on what separates teams that scale from those that stall.
Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.
Timestamps
- (00:00) - – Intro from Dave
- (02:21) - – Sangram’s background + setup
- (04:21) - – What GTM really means
- (11:16) - – The 3 stages of GTM maturity
- (11:41) - – Why NRR is the key metric
- (20:21) - – The “boring marketing” advantage
- (26:59) - – How to say no and prioritize
- (28:59) - – Why GTM alignment beats tactics
- (32:59) - – Building your GTM Operating System
- (35:19) - – Q&A: GTM alignment, discovery, growth
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