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#651 How To Use Sales Automation Without Being Salesy w/ Kevin Snow, CEO of Time on Target

The Internet Marketing Podcast

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How to Cure Business Intelligence

Lead scoring is an indicator about how close you are to the sale. If you treat it that way, you'll close the cell pretty organically over time. Most of your high end, established crm have the capability to link into social media once they know who the person's profile is and to be able to pull that information into the record.

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