Influenceability, innovation and creative risk: SXSW recap
The WARC Podcast
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Navigating Creative Uncertainty and Stakeholder Engagement
This chapter delves into the unpredictable nature of creativity in production environments, stressing the significance of stakeholder involvement and enthusiasm. It highlights the necessity for businesses to treat creative investments with the same importance as other financial ventures, supported by evidence of their effectiveness in advertising.
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Transcript
