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Rory Sutherland, Elfried Samba and Krish Ramineni on whether you can trust AI

The Bottleneck Podcast

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AI and Consumer Dynamics

This chapter discusses the role of AI in enhancing recruitment processes and its broader implications on consumer behavior. The speakers examine how AI can optimize hiring while considering team dynamics and consumer preferences, specifically regarding brand loyalty between Samsung and Apple. Additionally, the chapter touches on marketing strategies, product aesthetics, and the importance of effective communication in understanding consumer needs.

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