Are you selling vitamins when your clients want painkillers?, with Rob Da Costa
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.
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You Shouldn't Win Business by Being Cheaper Than the Competition Unless You Really Are an Online Commoditized Business
I have a really great A3 sized sheet that they can use. There's a template they can use for account development planning, and you literally can put it on the center of the table and get everybody around. And that leads the discussion to discuss different areas of that client. But absolutely, it's like all of this stuff. So if you're just stuck on the hamster wheel constantly trying to deliver business, then when you feel like a client's in trouble, you're going to make them make the mistake of going, I know what we've got to do. We've got to overservice this client because otherwise they're not going to be happy with us.
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