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How to Use Content Marketing to Promote Your Book
For this launch I did content marketing on my own sites and shows as well as other peoples which I arranged and recorded in advance. If you have an email list you can always sell books. Use a redirection URL. The URL needs to be easy to say out loud for use in podcast interviews and audio first media. Email your list multiple times. All of these took time to prepare and produce but each is a chance for another person to hear about the book plus they are evergreen.