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13min chapter
The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024
Behind the Numbers: an EMARKETER Podcast
Facebook's Quest for Gen Z Engagement
This chapter examines Facebook's struggle to attract Generation Z users and its efforts to transform the platform into a valuable utility for everyday life. It discusses the significant drop in engagement among young users while outlining strategies that could enhance Facebook's relevance, particularly through features like Marketplace and Groups. The chapter also touches on the changing landscape of advertising, emphasizing the importance of interactive ads and their potential to engage younger audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode