Unpacking Ghostwriting in Influencer Culture

Candice Lim and Kate Lindsay break down the drama surrounding an influencer’s new book that has kicked off a whole controversy before it’s even been released. Christina Najjar, better known as Tinx, has made a successful career as a TikTok influencer who doles out dating advice to her more than 1.5 million followers. Her new book is a summer beach read following an influencer who escapes to the Hamptons after getting canceled. But TikTok creators have been suspicious leading up to the book’s release because Tinx, up to this point, has identified as a straight woman, and her novel revolves around a queer romance. Additionally, some creators believe Tinx might’ve used a ghostwriter, who is a queer writer herself. Therefore, who gets to tell which stories in traditional publishing? And what is the specific betrayal some people feel when influencers use ghostwriters?

This podcast is produced by Vic Whitley-Berry, Daisy Rosario, Candice Lim, and Kate Lindsay.

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