5min chapter

Marketing Against The Grain cover image

Be The Most Interesting Brand In Your Market with Ross Simmonds

Marketing Against The Grain

CHAPTER

The Future of Marketing?

In the future, i think markan's job is to grow a community. We see that weave three but how you convert people from a community into a customer? I think that's going to be a very new skill set for for people to learn. Maybe we shouldn't think about marketing as like the only thing really is to generate revenue,. The thing is to generate meaninfold engagement and meaninful community. And so if you want that expeditial return,  you're going to have to do other things.

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