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In this episode of the Feel Strong Podcast, host Justin McClintock talks with Hilary Young, a brand marketing and content specialist. Hilary discusses the importance of authentic communication, evolving your brand, and how to tell your story to connect with your audience. Whether you're a solopreneur or a business owner, this episode offers actionable insights into creating a brand that stands out.

The conversation gets deep into the art of brand strategy, from understanding your audience through psychographic profiling to crafting a brand message that resonates. Hilary emphasizes the importance of maintaining consistency in your messaging to create a trustworthy brand identity, while also allowing room for the brand to evolve and grow over time. She also shares how small businesses and solopreneurs can avoid common branding mistakes that lead to confusion and missed opportunities.

Hilary also touches on the pitfalls businesses face when branding, how to avoid them, and how businesses can leverage storytelling to connect with their audience in a meaningful way.

Expect to Learn:

How to develop a brand that reflects your true message.
The common branding mistakes that businesses make and how to avoid them.
The importance of consistency in communication and marketing.
How to evolve a brand over time without losing its core identity.
Why knowing your audience is key to successful branding.

Episode Breakdown with Timestamps:

[00:00:00] – Introduction: Justin introduces the episode and guest Hilary Young, setting up the conversation on brand marketing and content strategy.

[00:00:38] – Hilary’s Journey: Hilary talks about her transition from TV production to branding, and how storytelling has always been at the heart of her career.

[00:03:05] – What is a Brand?: Hilary explains how a brand is defined by what people say about you when you’re not in the room, and the importance of maintaining consistent messaging.

[00:18:16] – Brand Strategy and Audience: Understanding the importance of identifying your audience through psychographics and how to tailor your message to fit their needs.

[00:25:52] – Common Branding Mistakes: Hilary discusses the typical mistakes businesses make, such as inconsistent messaging and failing to adapt to their audience’s needs.

[00:32:31] – Consistency in Brand Communication: How brands evolve over time and why it’s essential to allow flexibility in your branding approach.

[00:37:20] – Staying True to Your Brand: Hilary emphasizes the importance of staying true to your brand and not feeling obligated to speak on every issue.

[00:44:18] – Growth Mindset in Branding: Hilary talks about the importance of clients being open to growth and feedback to get the most out of brand strategy work.

[00:52:32] – Fun Experiences in TV Production: Hilary recounts some of the fun projects she worked on in her TV career, including a skydiving prank for a brand campaign.

[00:55:57] – Contacting Hilary Young Creative: Hilary shares the best ways to reach her, including her website and social media platforms.

[00:56:48] – Closing Remarks: Justin wraps up the episode, thanking Hilary for the insightful conversation on branding and marketing strategies.

Checkout the Guest:

Website: HilaryYoungCreative.com
Instagram: @HilaryYoungCreative
LinkedIn: https://www.linkedin.com/in/hilarysiegelyoung
TikTok: https://www.tiktok.com/@hilaryyoungcreative

Find Out More About Feel Strong Fitness:

Website: FeelStrong.me
YouTube: FeelStrong Fitness
Instagram: @FeelStrongFit
Facebook: FeelStrong Fitness

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