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Fear Reverses Desire
The elements are, we've got curiosity at 55%, negativety at 39% and a list at 26%. And then timeliness, authority is after that. So the biggest ones are curiosity, negativity, lists, timeliness and authority. The reason this works well for yu tube is because youtube is largely a discovery platform. It's not going to rank on the first page of gogo cause, one, people aren't searching for that. Lik how to book the perfect vacation san diego might be desire, but we could make it so much better,. Like how to avoid scams on your next vacation to san diego would be far better.